Seeing Your Child Differently

Ambleside School of Fredericksburg

Ambleside has always had strong beliefs about education and has had a beautiful story to tell. It just wasn’t being told in a way that connected with a lot of people. The philosophies and methods of this kind of education are powerful but they can also be confusing to prospective parents. We took the heady concepts and flipped the conversation around, starting with the highly emotional ideas that moms can relate to instantly. "Seeing Your Child Differently" is the beautiful idea we developed to guide the Ambleside brand story.


Emotion First Website

Starting with a simple and provoking question, the website connects with readers instantly and invites prospective parents into a conversation and journey of discovery.



Relationship and conversation are the key to spreading the word about Ambleside. We designed a few simple yet powerful pieces to facilitate the interactions that Ambleside families were already having organically within the greater community.


When we talked with Ambleside families, we started to see a pattern. They talked about the specific moment when they picked up their children from school and drove home together. Instead of feeling agitated or discouraged children felt energized, alive and excited about what they had learned throughout the day. It was this moment that captures the essense of Ambleside. This is what parents want: a meaningful conversation with their child and to know that their teachers love them the way they do.


Smart and Practical Uniforms

We researched and selected the perfect uniforms to complete the brand story.

Our Health Care Here. Always.

Foundation for HCM

Hill Country Memorial Hospital Foundation (its original name) was established as a separate entity with its mission being to “support the hospital”. Its founders realized the importance of the distinction between the two organizations but over time uniqueness of these two different organizations became muddied. We set out to clarify the Foundation’s purpose and give it a distinct identity to highlight the important role that it has in keeping Our Health Care Here. Always. One of the more versatile big ideas that we have developed, Our Health Care Here Always is a tagline, daily mission and guiding principle of the Foundation brand story.

Foundation Portraits-236.jpg


The new website places the community in the central role in the story. Smiling faces dominate the site and reinforce the core of why the Foundation exists: to build this community.


Visual Language

Previously, the visual identity made Foundation appear more as a department within HCM. We crafted a related but unique visual language to emphasize the special role that Foundation has. After all, the closer the Foundation is tied to HCM, the more it appears that HCM takes care of itself. HCM needs outside help to exist.


Appeal Letter

Twice each year, Foundation identifies needs for HCM and sends letters to the community. We designed a letter system to communicate the details of the needs while maintaining the strong community-building purpose.

Foundation Portraits-1612.jpg

Pure to Table

Broken Arrow Wild Meats

Broken Arrow pioneered the wild meat business and the finest restaurants in the country have taken notice. Besides getting out in the wild and hunting, there really isn’t a way for most people to get wild meat to their table. Broken Arrow has perfected the process of harvesting wild game and delivering it overnight anywhere in the country. Our charge was to capture the essence of this strong and established brand and build out a consumer website that told the story boldly. We centered around the idea of purity -- a standard that is even higher than “quality meat”. We developed Pure to Table as the brand promise that brings the concept close to home, quite literally.



We lead an on-location photo shoot to capture the wild and pure of the natural habitat of these beautiful creatures.


Product webpage

The simplicty of the website says "wild and pure" and highlights the beautiful product photography. We wanted to show visitors just how easy it is to have the purity right at their own table.